Duende Digital



 

PROJECT

Futura Sports Agency

CLIENT

Futura Sports Agency

DATE

February 2019

DESIGNER

Duende Digital

 

Futura Sports Agency is a well established international sports management agency representing both local and international based sports men and women in varying sports. They required a complete new brand identity and digital presence to represent their new company ethos.

As part of the rebrand, a new logo was designed using a shield motive with the letters FSA encompassed in the shield. The logo exudes a feeling of comradery between the company and its players visually representing the company ethos. The website was redesigned as part of the rebrand focussing on a material design look and feel with a strong emphasis of colour as a form of recognition in the User Experience Strategy. Each colour represents a sport across the website and is supported by carefully selected images to enhance the User Interface of the website.