Duende Digital

Content Development

We produce a stream of content that allows your brand
to flow into the minds of clients and competitors alike.

Skills

An Eye For Detail
A Wide Vocabulary
Curiosity
Research Skills
Great Listening Skills

Copy Writing

The ability to find the exact words to tell your company’s story isn’t an easy task, and it’s even harder to do so consistently. But we cannot stress the power of words enough. It drives profitability and achieves your business’ goals by convincing your target audience that your product or service will solve their needs and offer them value. Investing in copywriting is a great way to stand out from the crowd. Whether it be on your product labels, website, social media, or print ads, this is a sure-fire way of getting into the minds of potential clients and staying there.

Unfortunately, effective copywriting is often undervalued, and the impact it has on business success is undermined. It’s not enough to just whip up some general content and hope your audience will relate to it. It’s all about intriguing your audience, captivating their minds, and leaving them wanting more.

Would your company benefit from content that captivates, thrills, and earns its keep? Let’s schedule a quick chat to get started.

Skills

A solid brief creation
Video outline
Script scenes
B-roll for main narrative
Editing
Audo & voice overs

Video Scripts

Once you’re teamed up with the perfect creative partner to execute your video production from A to Z, then comes the crucial part. Video has the power to tell a convincing story about your business. But before even thinking of the cool animation or artistic visual aspects, every resource needs to be poured into developing a killer video script.

Knowing your audience is essential. The key is writing in a tone that resonates with your existing and potential clients. That’s where the research and skills come in. Writing powerful scripts is no walk in the park. Expertise is required every step of the way.

From in-depth research to skilful copywriting. Let’s start creating your company’s story together. Give us a call to schedule a session.

Objectives

Video content
Blog content
Social media posts
Brand content

Content Marketing

Content Marketing is the process of creating, publishing and promoting custom content for marketing purposes. A content marketing strategy is bespoke to every business. We make your brands content marketing easy. Here’s how it works. Say you have a website about specialised pet products. We create content about specialised pet products. This can be in the form of blog posts, infographics, video or a well-written article. It has to be unique and interesting to grab people’s attention. The content also has to be search engine optimized to rank high on search engines making use of the relevant tags and keywords.

The aim of Content Marketing is to provide your audience with content that they care about. Content marketing focusses on your audience and building a relationship with them. Your main aim? Answering your audience’s questions. Content Marketing creates an audience that trusts you and will likely buy from you or make use of your service.

If you need a content marketing solution for your business, get in touch with us and we’ll schedule a free strategy session with you.

Objectives

Inform
Attract
Engage
Guide
Nurture
Convert

Email Newsletters

So you’ve created a new blog post on a new product your business has been working on. You go into great lengths to talk about the pros and cons and give really valuable info in the post. But how do you get the message to your followers? Well, like most businesses you probably have the email addresses of your customers on a database.

Email newsletters go beyond just your brand and have many benefits like, being helpful and reliable, building trust with new users, engage with existing users and generating new leads for your organisation. Email newsletters are also fundamental in boosting SEO metrics. They drive traffic to the website, boost your page ranking, improve the authority of your domain and are measurable in finding out what content your users like.

If you want to stay in the thoughts of your users then you need to stay in their inbox.

Take a look at our email marketing solutions to see how we can help you. Have another email related question? Send us a message and we will gladly have a chat with you.

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