Duende Digital

Strategy

We create, grow and reinvent brands
using traditional and digital advertising.

Objectives

Industry establishment
Improve recognition
Improve brand image
Establish brand loyalty
Increase conversions

Brand Strategy

Your brand is more than just your logo, it’s the experience potential customers will have when they engage with your company. Brand strategy is a necessity for any professional business to grow and strengthen its image. Developing a stronger brand is the most important task when creating a brand strategy. The idea here is to create a stronger reputation and increase your visibility.

One key feature, we find typically missed by many SME’s is an overall business strategy. Having a strong well-differentiated brand will make growing your business much easier. Set clear goals that will help your brand achieve success. Identify your target clients. If you want high growth and profit, you have to focus on having a clearly defined target audience. This can be achieved through in-depth market research.

The narrower the focus the faster the growth. Building a brand can be difficult, let us simplify it for you.

We help businesses identify potential opportunities by solving business challenges through our tailored branding solutions. Complete the form below and we’ll schedule a free strategy session with you.

Objectives

Increase sales
Build brand awareness
Grow market share
Launch new products or services
Target new customers
Enter new markets internationally or locally
Improve stakeholder relations
Enhance customer relationships

Marketing Strategy

Sometimes we ask our clients a few simple questions. Who sets your prices? Who determines your market share? Who determines your profit levels? Who determines how fast your business grows? Like many business owners or entrepreneurs, you might believe that it is you, right? Well, no you don’t, your competitors do. Your competition determines everything from the level of sales to the prices you charge. Similar to the war, no strategy can be made independent of the enemy. You cannot ignore your competitors and what their plans and intentions are.

Finding out why people buy from your competitors and what you need to do to get them to buy from you is one of the biggest needs in a marketing strategy that’s often overlooked. A great marketing strategy can determine the success or failure of your business. We follow key marketing principles from specialisation, differentiation, segmentation and concentration to build the right marketing strategy to fuel your growth.

Generate leads the right way and achieve your marketing goals from brand awareness to engagement. If you would like to drive to business to your website and need a new marketing strategy get in touch with us and we’ll schedule a free strategy session with you.

Objectives

Grow the brand
Engage customers
Drive leads & sales

Social Media Strategy

A key ingredient for doing social media marketing is having a well put together strategy. Don’t worry if this sounds overwhelming, you’re definitely not alone. We have all the necessary social media marketing tools to take you on the journey of dominating your social goals

If you’re ready to build an engaging social media strategy that identifies your social goals, engages audiences and optimizes your social leads and sales. Complete the form below and we’ll schedule a free strategy session with you.

Objectives

Efficiency
Informative
Consistency

User Experience Strategy

If you’re launching a new digital product or service you need to have a plan and this is where you need to have a UX strategy. A UX strategy will help translate your intended user experience to every point of interaction the user will experience with your product or service. A full UX strategy has many avenues from planning, research, outline of design and architecture, UX testing, evaluation and revision. Ensuring the principles of UX is fully incorporated is part of core service offerings.

We have helped many South African companies build amazing applications, products and services based on sound UX/UI strategies. For more information complete the form below and we’ll schedule a free strategy session with you.

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